Exciting times are unfolding at the Wayne Center for the Arts (WCA), where creativity and community spirit are taking center stage! Say hello to their brand-new logo, bursting with vibrant colors and embodying the welcoming and lively vibe that WCA is known for.
In the summer of 2023, the WCA team kicked off a lively brainstorming session to reimagine their logo, taking cues from invaluable feedback gathered through a community-wide survey. Tiffany Leeper, the Development Manager, shares, “Our community sees us as a hub of creativity, warmth, and engagement! They also shared their hopes for us to radiate more inspiration, innovation, and vibrancy.”
Collaborating with Brandon Wengerd of Piney Colors, WCA embarked on a creative journey to craft a logo that captures the essence of their diverse offerings, from music and theater to visual arts and outreach programs. Brandon blended simple shapes and dynamic typography, creating a visual that mirrors the dynamic and evolving world of the arts.
Brandon reflects, “I love WCA’s mission, and as a graphic designer, I am super grateful for the opportunity to have been a part of the rebranding process, and collaborating alongside the WCA team. I’m excited to see this brand and art community continue to expand and grow!”
Tiffany adds, “We especially love the color palette. After exploring various options, this particular blend just felt right—it’s fun, lively, and truly encapsulates the spirit we cherish at WCA.”
While WCA is stepping into the future with its fresh logo and revamped website, it remains deeply rooted in its mission to celebrate its rich legacy and nurture artistic brilliance. Sara Brink, Executive Director of WCA, notes, “Rebranding is just the beginning. We’re committed to evolving our programs and community engagement initiatives to embrace modern forms of expression and innovation.”
Exciting developments are on the horizon, with new programs and expanded creative spaces being added in the future. Sara enthuses, “We’re blending the best of both worlds! Traditional art forms will continue to thrive, while modern tools like CNC machines and 3D printers will infuse fresh perspectives into our programs. Imagine clay artists using CNC machines to craft intricate patterns—it’s a harmonious blend of old and new, much like our vibrant new logo!”
In essence, the Wayne Center for the Arts is not just rebranding—it’s reimagining, reinventing, and reigniting its passion for the arts. With a fresh logo, innovative programs, and a steadfast commitment to its community, WCA is poised to inspire, enrich, and delight audiences for generations to come.